“As I work for a company and not my own label yet-my work is split into different brands -like if you see a embroidered bag at Zara which says made in India there could be 60-70% chance that we had something to do with it”
Ann Lotha has taken her dream and passion and made it into a reality through her hard work and dedication towards the work. She is a designer for famous companies like Zara and Mango, and we had a small one-on-one with her to talk about how she reached where she is today. Read the full interview below.

Fashion designer Ann Lotha
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Introduce us to your work. What got you started?
I’m a product designer who specializes in all sorts of hand-embroidered techniques like hand-beaded embroidery, handloom weaving, crochet, macrame, machine embroidery, and so on.

Machine Embroidery
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What initially sparked your interest in this field?
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I did my Bachelor’s in English literature from Hyderabad. I always knew I wanted to do something creative but I just couldn’t wrap my head around it/ But my mum wanted me to finish a regular degree before I took up something in the creative filed. So we made a deal, that as soon as I finished college I could pick a course of my choice if that’s what I still wanted! Every college event I would immediately participate in anything creative and would win the first prize, whether it was face painting, acting, or storytelling. As I promised, I finished my end of the bargain of finishing my 3 years degree and I still wanted to do something creative, fun, and make a career out of something I enjoyed. So finally I did my Master’s degree in design and here I am!
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How have your roots influenced your work or working style?
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Being a Naga, my work was really influenced by all the strong, independent and talented ladies who make beautiful intricate shawls, mekhalas and woven baskets and more.

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What do you do full-time? If part-time, how do you manage to indulge in your hobby?

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What’s your creative/Work philosophy – where do you take inspiration from?
As I mentioned above, my inspiration comes from my roots, my work, travels and every place I visit or am surrounded with. Every time I go somewhere, I look at every little details in a microscopic way:as attention for details is very important to finish a product- to give that WOWZA factor to it. Every time I make a product I want my clients first thought to be “I MUST HAVE IT’ without thinking twice- that’s a job well done for me. to stand out and even little details like my taxi driver’s little charms dangling on the front window I can get inspiration from.
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What do you hope people take away from your Art?
My dads family was into tourism, hotels- I broke the chain and became a designer and all my mum and dad talk about with me is design now, they even pitch in suggestions which melts my heart to have so much love and support!.
For more on Ann Lotha, make sure to follow her Instagram
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