Amrita Giriraj, from Chennai, Turns Botanics into Classy Jewellery With Her Venture ‘Alankaara’
Amrita Giriraj from Chennai fell in love with the art of fossilising botanics like flowers and leaves, while she was working on a post-grad project. It was in Kanyakumari, where she led the foundation of her jewellery venture called ‘Alankaara’. Her brand is vastly different from any other jewellery brand that we’ve come across — it captures the essence of a place by preserving it’s flora in jewelry pieces. Alankaara reflects her true self — humble, creative and deeply connected with nature. Since then, she has won the SISA (Start-up of The Year in Social Impact), travelled to Kenya and the Himalayas how flora can also bring you closer a place’s culture. She says, “Over the last 2 years, Iโve immersed myself in what I do and I realised Iโm actually a story-teller. Each handcrafted jewellery is a story waiting to be heard and loved.” Meet our amateur botanist and jewellery designer – Amrita It’s great to have this chat with you today! We are beyond excited about your craft. First, please say hi to …