‘I Knew I Wanted to Study Fashion At The Age of 8’ – A Chat With Shivangi Lahoty, Owner of Inaaya and Co.
Shivangi Lahoty, from Nazira, Assam knew that fashion was her true calling when she was 8. With support from her family and friends, she pursued it until it became her profession! She went on to study fashion designing, and then launched her own store called Inaaya and Co. Inaaya is a young, fresh take on ethical fashion. It’s an ethical and premium womenswear clothing and accessory brand, with a store in Ahmedabad. We had a chance to have a tête-à-tête with this budding creative entrepreneur, owner of Inaaya and Co., about her online store launch at the beginning of next month. When did your love for designing clothes and fashion begin? I was 8 when I knew I wanted to study fashion. I grew up in a small town called Nazira in Assam. It was heaven on earth, in every sense, including that fact that we had very little connectivity to the internet! Hence, we relied on print media as a source of connection to the outside world. I remember, one day my father came …